If you are a small or big business owner looking to reach and earn for something big, a person looking to know about your paid advertising and also a business industry, those try to expand into a new area of marketing, So you'll want to know what ppc is. You will need to understand PPC to boost your result and improve your site performance for those looking for your services.
A Complete Guide to PPC Marketing Basics
If You Want to be the owner of search engine results and drive a lot of traffic , conversions and sales for your website.The quickest way to perform this action is with pay-per-click (PPC) marketing.
Pay-per-click has three main goals:
- Generate leads
- Increase sales
- Promote brand awareness
PPC Marketing is called in second term (SEM) Search Engine Marketing. This is a method of advertising that allows your website or business to appear above the search engine results in the form of search results or shopping results.
Simply You Bid a keyword like ‘digital marketing’ to appear in your website advertising in search engine and when people search ‘digital marketing’ then your advertising shows on every search of this term and when someone clicks on your advertisement you pay for each click.
There’s a lot of knowledge you need to know before starting a PPC Marketing or PPC Advertising:
- Advertising formats: Search ads, Display ads, Video ads, Shopping Ads, Call-only ads, and so much more!
- Ad networks: Google Ads, Microsoft Ads, Adroll, Gemini, And many Advertising platforms.
- Terms and acronyms: Quality Score? Ad Rank? CTR? ROAS? CPC?
- And so many more !